I couldn't help but be intrigued by this headline making the rounds in a research press release:
'Shopping in High Heels Could Curb Overspending'
Now check out this little checklist:
When shopping for a big ticket item, such as a television, there is a checklist of things you should always do:
- Read reviews
- Compare prices
- Wear high heels
The bigger picture here pertains to the relationship between physical sensations and decision making, and reveals that people should be aware of how physical forces can change the way they think about things. As Billeter suggests, "We need to sit back for a minute and consider, 'Is this really what I want, or are the shoes I'm wearing influencing my choice?' We need to be more aware of what is influencing our choices."
Source: Jeffrey S. Larson, Darron M. Billeter. Consumer Behavior in “Equilibrium”: How Experiencing Physical Balance Increases Compromise Choice. Journal of Marketing Research, 2013; 50 (4): 535 DOI: 10.1509/jmr.11.0455